About

KatieGallant_photoMy name is Katie Gallant. I’m a highly motivated tech-savvy professional and enjoy taking on new challenges. I currently work on the marketing team at AccuRev, a start-up software configuration management company, where I am responsible for the corporate website design and development, marketing automation, and Salesforce.com administration. I am driven by my desire to always improve the way things look, work, and perform. This has allowed me to thrive in the start-up environment, learn a wide variety of skills, and take on lots responsibilities.

During my career at AccuRev, I’ve had the unique opportunity to play a critical role in all aspects of marketing, both on the technical and creative side. When I first started I redesigned the company’s logo and rebranded all the marketing collateral. Then I learning HTML and took on the responsibility of maintaining the corporate website. In my time at AccuRev, I have redesigned the company website multiple times to maintain a professional, modern look and feel, as well as improve functionality and usability. When the static html website could no longer meet the needs of the company, I led a team in migrating 2000+ assets and 1000+ pages to Drupal CMS. I implemented A/B testing, tracked and analyzed website clicks and traffic using Google Analytics, and used the results to determine what messaging or design converted the most visitors to leads. I also have experience implementing SEO best practices and managing SEM campaigns.

While maintaining my graphic design and website responsibilities, I took charge of email marketing automation and Salesforce.com administration. As part of the new business development program, I worked with sales and marketing to automate lead nurturing, ranking, distribution, and the qualification process which lead to a 25% increase in sales opportunities. We recently switched our marketing automation system from Manticore (now Sales Engine) to Act-On, where I was responsible for choosing and implementing the new solution to fit our needs and budget.

At AccuRev I am the go-to person for anything related to web design, web design, website administration, web analytics, motion graphics and video production, salesforce.com administration, marketing automation, sales and marketing metrics and reporting.

On the side I have worked on a number of graphic and web design freelance projects. I moonlighted as a consultant where I helped the client implement Salesforce.com, migrate all of their data from SugarCRM, integrate Hubspot, and then configure and automate their lead distribution and qualification process.

When I am not working I enjoy hanging out with my husband and friends, traveling, backpacking, skiing, and going out to eat.